superform

Happy & healthy!

Johan de Keulenaer — Sun, 01 Jan 2012 19:22:52 +0000

Win your platinum card with Coke!

Johan de Keulenaer — Sat, 17 Dec 2011 10:02:32 +0000

From the vintage box!

Brand: Coco-Cola

@PressPausePlay – a film about digital culture.

Johan de Keulenaer — Sat, 22 Oct 2011 22:57:52 +0000

PressPausePlay, an award-winning documentary about our new digital culture, is a must-see for every digital native.

This film is about hope, fear and how the digital revolution unleashed creativity and talent of people resulting in unlimited opportunities. But is it cultural democracy or mediocrity? This is the question addressed in the documentary film containing interviews with some of the world’s most influential creators of the digital.

The film was shot globally between August 2009 – January 2011, covering more than 150 hours of interview footage with international creatives and thinkers – representing the state of digitized culture today. It was produced by my friends at House of Radon (Stockholm/Sweden) who visited These Days Amsterdam to present the trailer showcase.

Website & download http://www.presspauseplay.com for free.

Rapha, unique brand ignoring the norm.

Johan de Keulenaer — Tue, 11 Oct 2011 21:18:26 +0000

Road racing is a grueling sport that demands intense focus, strategic thinking, and a very, very high tolerance for pain in pursuit of the greater glory.

It’s never been a sport for the faint of heart, and – until recently – it hasn’t been for the faint of style. (We’ve all seen that guy clunking around the coffeeshop in an eye-blistering neon jersey with 23 logos on it.) But in 2004, the UK-based performance roadwear company Rapha changed all that. They brought high style to cycling.

Continue reading the interview with Simon Mottram, founder of Rapha on how to create a unique brand & why you should ignore the norm on 99%

Brand: Rapha

The new Specialized Shiv.

Johan de Keulenaer — Fri, 07 Oct 2011 10:58:56 +0000

A while ago I blogged about a secret Kona create spotted at Interbike, teasing us that something will happen during/around the Ironman Worldchampionship this weekend in Kona, Hawaii. And finally the curtain falls.

Take look at the new Specialized Shiv, with it’s the innovative Fuelselage integrated hydration system.

External link: Specialized.

Secret Kona crate

Johan de Keulenaer — Sun, 18 Sep 2011 07:36:03 +0000

Is Specialized into guerrilla? Look at the teaser by Specialized bicycles at the 2011 Interbike show in Las Vegas. A stealthy black crate was left near the Triathlon Zone at the show and with some clues such as 140.6, Kona, Aero, Fuel and Fit there seems to be no doubt that the brand will be launching a new triathlon bike at the Ironman World Championships in Kona, Hawaii. I’ll be watching!

Coffee with a view!

Johan de Keulenaer — Wed, 24 Aug 2011 06:30:42 +0000

I think the colour is nice too!

It has been a while. #quote

Johan de Keulenaer — Tue, 23 Aug 2011 13:30:45 +0000

The path to the mountain.

Johan de Keulenaer — Tue, 23 Aug 2011 09:00:04 +0000

The path to the mountain top passes a wild river, old wooden bridge, misty track and steep hill.

Over every mountain there is a path, although it may not be seen from the valley.

Merckx Monday!

Johan de Keulenaer — Mon, 22 Aug 2011 06:00:35 +0000

The 1969 Tour de France was the 56th Tour de France, taking place June 28 to July 20, 1969. It consisted of 22 stages over 4110 km , ridden at an average speed of 35.409 km/h. The participant teams were no longer national teams, but were once more commercially sponsored.

The 1969 Tour de France was the first which Merckx won and the race is unique in that it’s the only time a cyclist has dominated the Tour de France where Merckx won six stages and grabbed the Yellow (general classification), Green (points classification), Mountains and Young Rider jerseys!

Eddy Merckx rode on the winning team, FAEMA, won the combination classification and the combativity award.

FAEMA had become practically a Belgian team through its riders. The crafty Guillaume Driessens had become directeur sportif and performed a psychological exercise of the highest importance, not hiding from anyone that he intended to construct a monolithic block: everyone for Merckx!

Merckxissimo!