Road racing is a grueling sport that demands intense focus, strategic thinking, and a very, very high tolerance for pain in pursuit of the greater glory.
It’s never been a sport for the faint of heart, and – until recently – it hasn’t been for the faint of style. (We’ve all seen that guy clunking around the coffeeshop in an eye-blistering neon jersey with 23 logos on it.) But in 2004, the UK-based performance roadwear company Rapha changed all that. They brought high style to cycling.
Continue reading the interview with Simon Mottram, founder of Rapha on how to create a unique brand & why you should ignore the norm on 99%
Brand: Rapha
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Posted on October 11, 2011
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